Creative Industr. & Craft Develop.
_______________________________________
Tourism, Heritage and Creativity
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Implementation period: 26.09.2020 – 26.12.2022
Funded by: Co-financed by European Union through the European Neighbourhood Instrument (ENI) and Partner Organizations: Georgian Arts and Culture Center (GACC) (leading partner), European Institute for Cultural Tourism EUREKA NPO, and Foundation for the Development of the City of Mykolaiv (FDN)
See Press Release
_______________________________________
Goal
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _The project “Tourism, Heritage and Creativity” aims bindingTourism and Culture sectors together for mutual advantage and multiplication of the effect. The overall objective is to contribute to the advancing of the businesses within these sectors via the joint action for the development of creative tourism and cultural products on the bases
of local heritage assets._______________________________________
Main Activities
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _To create a solution to these challenges, the project sets three main objectives:
Through the building capacity of local tourism and cultural actors in entrepreneurial skills, creative tourism, development of cultural products for tourism Action contributes to the strengthening of SME, stimulation of new startups and introduction of new approaches. The special focus in this component is made on young actors as a future driving force of tourism and culture development in the region. Creation of online resources: manuals and database of relevant tourism and cultural actors widens the reach of the project.
- Building capacity of local actors for successful cross-border business cooperation in creative tourism and merging cultural sectors;
- Development of innovative cross-border creative tourism offers and cultural products based on local heritage assets;
- Development of platforms for joint promotion of creative tourism and cultural products of target countries.
Based on symmetrical studies and mapping of heritage resources of partner regions the project reveals both unique features and common characteristics and develops heritage based creative tourism offers and cultural products which unlock the cultural diversity of pilot destinations and transform into economic benefits. Combining the creative tourism destinations in thematic routs strengthens their marketing opportunities, develops the cross—border business links in the sectors and creates network of marketing points for the merchandising the BS heritage products. Small scale investment for the development of ethnographic corner at the local museum as a creative tourism destination establishes the good practice of combination of heritage and tourism services at the cultural institutions and can serve as a good example for replication. Project establishes e-platform for the joint promotion and marketing of creative tourism and cultural products, which sets direct link between customers and suppliers and uses social media contest for the engagement of public. Development of existing physical platforms also contributes to the networking not only among the participant BS countries but also beyond them.
_________________
Publications:
- - - - - - - - - - - - - -Basics of Entrepreneurship for Tourism and Culture
Creative Tourism Development Models Towards Sustainable Tourism
Cultural Heritage Based Gift Products for the Tourism Market